Micro UX, Big Impact: How a Missing Copy Feature in bKash Costs User Loyalty
A real-world UX story on how small design decisions influence user behavior and retention. In the UX field, small interactions often have a
Analyzing the UX Issues of Prime Bank’s MYPrime App
Have you ever needed to send money to someone just once, only to be forced through a multi-step beneficiary process? This friction is
Why UX-Driven Companies Prefer Rounded Buttons
In late 2023, I took on the challenge of redesigning the REVE Chat homepage. My goal wasn’t just to create a visually appealing
Choosing a User Research Method
Creating user-centered designs is no longer optional—it’s essential. But how do you really know what your users need, want, or struggle with? That’s
Pattern Matching in UX: Why Consistency Is the Secret to Great Design
When designing any service or product, one powerful rule I always follow is: make similar things similar. It sounds simple, right? But this
The Impact of Decision Fatigue on Digital Products
Imagine going to a restaurant with a menu that’s 20 pages long. You flip through appetizer after appetizer, dozens of main courses, and