Analysis

Micro UX, Big Impact: How a Missing Copy Feature in Bkash Cost User Loyalty
16 Apr 2026

Micro UX, Big Impact: How a Missing Copy Feature in bKash Costs User Loyalty

A real-world UX story on how small design decisions influence user behavior and retention. In the UX field, small interactions often have a

Analyzing the UX Issues of Prime Bank my prime app-cover-page
15 Apr 2026

Analyzing the UX Issues of Prime Bank’s MYPrime App

Have you ever needed to send money to someone just once, only to be forced through a multi-step beneficiary process? This friction is

Why do UX-driven companies use Round buttons_
14 Apr 2026

Why UX-Driven Companies Prefer Rounded Buttons

In late 2023, I took on the challenge of redesigning the REVE Chat homepage. My goal wasn’t just to create a visually appealing

Understanding Decision Fatigue-2
26 May 2025

Choosing a User Research Method

Creating user-centered designs is no longer optional—it’s essential. But how do you really know what your users need, want, or struggle with? That’s

Understanding Decision Fatigue-1
5 May 2025

The Myth of ‘Fewer Clicks’: What Really Makes an Interface Feel Fast

Spoiler: It’s not about speed — it’s about flow. The belief that fewer clicks in UX automatically equals a better experience is one

Why Did Skype Fail_ The UX Answers You Need to Know
27 Apr 2025

Why Skype Failed: A UX Design Perspective

I still remember the first time I heard about Skype. It was around 2004 or 2005 , shortly after Skype was founded in