
Micro UX, Big Impact: How a Missing Copy Feature in bKash Costs User Loyalty
A real-world UX story on how small design decisions influence user behavior and retention. In the UX field, small interactions often have a

Analyzing the UX Issues of Prime Bank’s MYPrime App
Have you ever needed to send money to someone just once, only to be forced through a multi-step beneficiary process? This friction is

Why UX-Driven Companies Prefer Rounded Buttons
In late 2023, I took on the challenge of redesigning the REVE Chat homepage. My goal wasn’t just to create a visually appealing

Choosing a User Research Method
Creating user-centered designs is no longer optional—it’s essential. But how do you really know what your users need, want, or struggle with? That’s

The Myth of ‘Fewer Clicks’: What Really Makes an Interface Feel Fast
Spoiler: It’s not about speed — it’s about flow. The belief that fewer clicks in UX automatically equals a better experience is one

Why Skype Failed: A UX Design Perspective
I still remember the first time I heard about Skype. It was around 2004 or 2005 , shortly after Skype was founded in