Choosing a User Research Method
Creating user-centered designs is no longer optional—it’s essential. But how do you really know what your users need, want, or struggle with? That’s where UX research methods come into play.
The Myth of ‘Fewer Clicks’: What Really Makes an Interface Feel Fast
Spoiler: It’s not about speed — it’s about flow. “It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.” —
Why Skype Failed: A UX Design Perspective
I still remember the first time I heard about Skype. It was around 2004 or 2005 , shortly after Skype was founded in 2003. My cousin had moved to Canada,
What is Qualitative UX Research? A Comprehensive Guide
“Good design begins with a deep understanding of the user.” This quote from Don Norman perfectly encapsulates the essence of qualitative UX research. It’s a method that delves into the
Qualitative vs. Quantitative UX Research: A Complete Guide to Improving User Experience
Imagine you’re tasked with improving the checkout process for an e-commerce website. Users are adding items to their carts but abandoning them at the payment stage. What’s going wrong? Should