Quantitative UX Research: The Key to Data-Driven Design Decisions
“Without data, you’re just another person with an opinion.” – W. Edwards Deming. You want to design a product that gives its users the ultimate user experience. How do you
What is Qualitative UX Research? A Comprehensive Guide
“Good design begins with a deep understanding of the user.” This quote from Don Norman perfectly encapsulates the essence of qualitative UX research. It’s a method that delves into the
Qualitative vs. Quantitative UX Research: A Complete Guide to Improving User Experience
Imagine you’re tasked with improving the checkout process for an e-commerce website. Users are adding items to their carts but abandoning them at the payment stage. What’s going wrong? Should
Creating Products with Purpose: A Deep Dive into User Research
Let’s assume that you are working on a navigation mobile application for cyclists. You might think that the main goal of your users is to find the shortest path from
Figma New Ui3 and My Experience
In August, I received access to Figma UI-3 for beta testing on my secondary account. After spending some time exploring the new interface, I encountered several challenges, particularly when trying