Why UX-Driven Companies Prefer Rounded Buttons
In late 2023, I took on the challenge of redesigning the REVE Chat homepage. My goal wasn’t just to create a visually appealing
Choosing a User Research Method
Creating user-centered designs is no longer optional—it’s essential. But how do you really know what your users need, want, or struggle with? That’s
Pattern Matching in UX: Why Consistency Is the Secret to Great Design
When designing any service or product, one powerful rule I always follow is: make similar things similar. It sounds simple, right? But this
The Impact of Decision Fatigue on Digital Products
Imagine going to a restaurant with a menu that’s 20 pages long. You flip through appetizer after appetizer, dozens of main courses, and
The Myth of ‘Fewer Clicks’: What Really Makes an Interface Feel Fast
Spoiler: It’s not about speed — it’s about flow. The belief that fewer clicks in UX automatically equals a better experience is one
Why Skype Failed: A UX Design Perspective
I still remember the first time I heard about Skype. It was around 2004 or 2005 , shortly after Skype was founded in