Research

Micro UX, Big Impact: How a Missing Copy Feature in Bkash Cost User Loyalty
16 Apr 2026

Micro UX, Big Impact: How a Missing Copy Feature in bKash Costs User Loyalty

A real-world UX story on how small design decisions influence user behavior and retention. In the UX field, small interactions often have a

Analyzing the UX Issues of Prime Bank my prime app-cover-page
15 Apr 2026

Analyzing the UX Issues of Prime Bank’s MYPrime App

Have you ever needed to send money to someone just once—a random vendor, a friend in need, or an organizer for an event?

Redesigning the Demo Request A Small UX Change with a Big Impact
25 Jan 2026

Redesigning the Demo Request: A Small UX Change with a Big Impact

Requesting a product demo sounds simple—until it isn’t. At REVE Chat, the sales team relies heavily on product demos to connect with potential

Understanding Decision Fatigue-2
26 May 2025

Choosing a User Research Method

Creating user-centered designs is no longer optional—it’s essential. But how do you really know what your users need, want, or struggle with? That’s

Understanding Decision Fatigue-1
5 May 2025

The Myth of ‘Fewer Clicks’: What Really Makes an Interface Feel Fast

Spoiler: It’s not about speed — it’s about flow. “It doesn’t matter how many times I have to click, as long as each

Quantitative UX Research_Measuring Success with Data and Metrics
9 Feb 2025

Quantitative UX Research: The Key to Data-Driven Design Decisions

“Without data, you’re just another person with an opinion.” – W. Edwards Deming. You want to design a product that gives its users