Choosing a User Research Method
Creating user-centered designs is no longer optional—it’s essential. But how do you really know what your users need, want, or struggle with? That’s where UX research methods come into play.
Quantitative UX Research: The Key to Data-Driven Design Decisions
“Without data, you’re just another person with an opinion.” – W. Edwards Deming. You want to design a product that gives its users the ultimate user experience. How do you
What is Qualitative UX Research? A Comprehensive Guide
“Good design begins with a deep understanding of the user.” This quote from Don Norman perfectly encapsulates the essence of qualitative UX research. It’s a method that delves into the
Qualitative vs. Quantitative UX Research: A Complete Guide to Improving User Experience
Imagine you’re tasked with improving the checkout process for an e-commerce website. Users are adding items to their carts but abandoning them at the payment stage. What’s going wrong? Should
Creating Products with Purpose: A Deep Dive into User Research
Let’s assume that you are working on a navigation mobile application for cyclists. You might think that the main goal of your users is to find the shortest path from