User Reserach

Why do UX-driven companies use Round buttons_
14 Apr 2026

Why UX-Driven Companies Prefer Rounded Buttons

In late 2023, I took on the challenge of redesigning the REVE Chat homepage. My goal wasn’t just to create a visually appealing

Redesigning the Demo Request A Small UX Change with a Big Impact
25 Jan 2026

Redesigning the Demo Request: A Small UX Change with a Big Impact

Requesting a product demo sounds simple—until it isn’t. At REVE Chat, the sales team relies heavily on product demos to connect with potential

Understanding Decision Fatigue-2
26 May 2025

Choosing a User Research Method

Creating user-centered designs is no longer optional—it’s essential. But how do you really know what your users need, want, or struggle with? That’s

Pattern Matching in UX Why Consistency Is the Secret to Great Design-w
19 May 2025

Pattern Matching in UX: Why Consistency Is the Secret to Great Design

When designing any service or product, one powerful rule I always follow is: make similar things similar. It sounds simple, right? But this

Understanding Decision Fatigue
11 May 2025

The Impact of Decision Fatigue on Digital Products

Imagine going to a restaurant with a menu that’s 20 pages long. You flip through appetizer after appetizer, dozens of main courses, and

Quantitative UX Research_Measuring Success with Data and Metrics
9 Feb 2025

Quantitative UX Research: The Key to Data-Driven Design Decisions

“Without data, you’re just another person with an opinion.” – W. Edwards Deming. You want to design a product that gives its users