
The Myth of ‘Fewer Clicks’: What Really Makes an Interface Feel Fast
Spoiler: It’s not about speed — it’s about flow. “It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.” —

Why Skype Failed: A UX Design Perspective
I still remember the first time I heard about Skype. It was around 2004 or 2005 , shortly after Skype was founded in 2003. My cousin had moved to Canada,

What is Qualitative UX Research? A Comprehensive Guide
“Good design begins with a deep understanding of the user.” This quote from Don Norman perfectly encapsulates the essence of qualitative UX research. It’s a method that delves into the

Qualitative vs. Quantitative UX Research: A Complete Guide to Improving User Experience
Imagine you’re tasked with improving the checkout process for an e-commerce website. Users are adding items to their carts but abandoning them at the payment stage. What’s going wrong? Should

Figma New Ui3 and My Experience
In August, I received access to Figma UI-3 for beta testing on my secondary account. After spending some time exploring the new interface, I encountered several challenges, particularly when trying