Redesigning the Demo Request: A Small UX Change with a Big Impact
Requesting a product demo sounds simple—until it isn’t. At REVE Chat, the sales team relies heavily on product demos to connect with potential clients. Before any demo happens, users need
Choosing a User Research Method
Creating user-centered designs is no longer optional—it’s essential. But how do you really know what your users need, want, or struggle with? That’s where UX research methods come into play.
The Myth of ‘Fewer Clicks’: What Really Makes an Interface Feel Fast
Spoiler: It’s not about speed — it’s about flow. “It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.” —
Qualitative vs. Quantitative UX Research: A Complete Guide to Improving User Experience
Imagine you’re tasked with improving the checkout process for an e-commerce website. Users are adding items to their carts but abandoning them at the payment stage. What’s going wrong? Should
Creating Products with Purpose: A Deep Dive into User Research
Let’s assume that you are working on a navigation mobile application for cyclists. You might think that the main goal of your users is to find the shortest path from